ARS Integrated Interactive, Marketing, and Content Management Agency

Successful marketing is all about detecting consumer behavior, reaching consumers on a personal level and delivering appropriate messages at every stage of the purchase cycle.

We gain insights into your customer's behavior.

Developing your strategy requires an in-depth understanding of both your marketing objectives and your customer.

We attract more visitors to your site.

We help determine your approach, recognize opportunities and develop your tactics.

We engage and convert your customers.

Working with you to establish your target audience and goals, we architect the best solution. We tap into the measurable medium of the internet to optimize your initiatives.

We retain your customers.

Whether you want to enhance your brand's customer lifetime value or increase customer loyalty, we have the expertise you need.

A well-designed site is a balance between ultimate usability and a memorable experience.

It's balancing the nuts-and-bolts with the uniquely inspirational.

Here's how we do it. We begin with comprehensive discovery, analyzing your site traffic to understand customer behaviors. We develop unique personas from those behaviors, which help drive your messaging.

Next, we architect the site to meet goals and objectives, then develop the creative design. Our team is expert at cutting-edge technology such as Ajax, Flash and XML.

After deployment, we move to a comprehensive quality assurance phase. But the day we deliver your site isn't the end - it's the beginning. We constantly refine and optimize the site experience as we learn more from its traffic patterns.

Leverage our core competency and gain a robust content management system for your online business.

Get an effective content strategy leading to higher conversion rates, reduced buyer's remorse and fewer returns.

• We take multiple and disparate sources of information and assets and funnel them into a single, consistent, normalized data stream to populate your web site with your tone of voice, standards and goals in mind.
• We function as an extension of your staff to deliver timely data that is on target for your buying audience.
• We build your product records to ensure consistent and robust content, helping site users to search effectively, compare products and make online purchases with confidence.

Your dedicated team of ARS project managers, photographers, image processors, copywriters and data entry personnel use our proprietary Enterprise Content Management (ECM) tool to deliver accurate, consistent, constantly enhanced content. Tap into our twelve years of experience and manage your product catalog for effective online display.

Telling strong stories for top brands.

We specialize in telling your story in the retail environment: In the way we communicate your brand. Launch your products. Design your promotional campaigns. We develop a comprehensive set of advertising tools that enables your message to resonate with consumers, wherever they are in the purchase cycle.

Retail merchandising

We put the right information in the right place, guiding the consumer through the purchase path and tailoring solutions based on their mindset. If they're making a duress purchase, they want promotional details. If they're browsing, we help educate them. We create a welcoming environment filled with tools that help them make purchase decisions.

Brand building

Your brand has integrity; it's our job to interpret it and push its boundaries to get the message across. Whether it's store signage, associate training materials or a promotional campaign, we bring your brand to life across all channels.

Product launches

To gain a deep understanding of your product, we move in tandem with your product development team. Then we capture the consumer's attention with compelling, consumer-friendly literature, signage, direct mail and promotional tie-ins. We help train your associates so they can communicate your message too.

Promotional campaigns

The key to a successful campaign is making it relevant for your consumer. The offer, the name, the visuals, the giveaway - they all need to resonate and be instantly understood. We develop a strategy to clearly communicate the message and create excitement.

Product build services

• Taxonomy
• Normalization

Description services

• Copywriting
• Proofreading
• Editing

Image services

• Image processing
• Product photography

Content integration services

• Flat files
• XML
• Real-time processing for hosted clients

Hosting services

• Capacity planning
• Disaster recovery
• Offsite backups
• Dedicated servers
• Storage